First, our primary objective is to produce crops that serve the demands of our local market. We will work with our government and private businesses to develop and expand local markets and improve food distribution within the country to make sure that this happens.
Second, we also believe there is a very good business opportunity here, for us and for local farmers, and that there is a profitable market for the products we will produce. This will, in turn, demonstrate to others that our country is an attractive investment destination.
Our research indicates that, based on the distance from our farms in Kigoma to Tanzania’s main ocean ports and the country’s current road and rail infrastructure, the cost of transportation to global markets is prohibitive, and therefore it is only feasible to sell our products locally and in neighbouring countries at this time.
As infrastructure and logistics improve that picture may change, but our business model rests on selling products from Kigoma locally, to the rest of Tanzania and in neighboring countries. Therefore, our plan is to meet our country’s demand, then sell surplus crops and value-added products in adjacent regional markets.